Technology • Innovation • Publishing — Issue #140

Innovation


A cyber yuan stands to give Beijing power to track spending in real time, plus money unlinked to the global financial system dominated by the dollar. It also could soften the bite of U.S. sanctions.

Technology

APIs can’t be strictly copyrighted.


YouTube has announced a number of new features to be released in 2021, including a new opportunity for creators to make money with “applause.”

Clubhouse, a one-year-old social audio app reportedly valued at $1 billion, will now allow users to send money to their favorite creators — or speakers — on the platform.


Discord is announcing a new Clubhouse-like feature called Stage Channels. If you’ve used Clubhouse or Twitter Spaces, using a Stage Channel should feel very familiar to you.


Facebook’s NPE Team, its experimental app division, today revealed a new project called Hotline, a take on Clubhouse with elements of live-streaming technology built in. The app is just in the testing phase, with only a website with a waiting list and no mobile apps just yet.

Facebook confirms it’s testing a new QR code feature and payment links for use with Facebook Pay to make it easier for people in the U.S. to send or request money from one another.

Publishing & Media


Indie-focused online retailer Bookshop.org will mark Earth Day on 22nd April by offsetting all home deliveries of books across the UK for one day, including those of rival sites.

Editors will select certain articles on Bustle to feature shopping carousels of featured products that are mentioned in the story.

The pandemic has been a lightbulb moment for people who realized esports was going to play a key role in the future of sports.

RT So how do you 8x sales impact with gender equality in your ads? Not by having young white male creatives going, ‘Gotta celebrate women in ads’, but by having women create, approve, produce, direct and cast the ads.


To understand what went wrong with digital publishing, we need to go back to the fat years of newspaper journalism that preceded it.

HT Content isn’t a tuna sandwich: Micropayments — paying for individual servings of content — doesn’t work. Medialyte’s advice? Think subscription sales (even better, multi-year subscriptions).

HT Google’s letting people experiment with video ads. Early discoveries? 1. Supersize the text. 2. Tighten the framing. 3. Make it easy to follow the CTA.

HT ⁦ 49% of digital subscribers didn’t go to websites they had paid for even once a month. These zombies are less likely to unsubscribe than those who show up 1/mo. (Still, want to banish your zombies? create good onboarding & follow up)


The activist who sparked the #MeToo movement, with producing partner Mervyn Marcano, will create stories for TV networks and streamers.

Exciting adaptation news: A24 and Rhombus Media have optioned the rights to Viet Thanh Nguyen’s The Sympathizer.

The company reached a cumulative 700,000 attendees, last year. “Hybrid is here to stay.”

HT BART passengers can collect one-, three- and five-minute reads from touchless dispensers.

Worth magazine, which has been online during the past year because of the pandemic, is returning to print with its June issue.

Resources & Opportunities

RT we are looking for 2 kinds of mentors!

1. agented book creators to mentor unagented creators (apply in DVmentor)

2. seasoned book creators to mentor debuting creators (apply in DVdebut)

these mentorship programs are for marginalized comms! apps for mentors close April 15!

MT The WNDB Emergency Fund for Diverse Creatives is accepting new applicants! We’ve updated our criteria so that even more diverse creatives can apply for grants (ranging from $500 to 1,000) during this challenging time.

Time is running out! Sign up quick to see in virtual conversation w on 4/13 at Register today! All welcome!!

Sr Mgr, Content Applications, Penguin Random House * Innovation * Technology * Publishing * Opinions expressed are my own